ABOUT
I’m passionate about leveraging design and copywriting to create impactful messaging that resonates with viewers. I love experimenting with different design styles, drawing inspiration from modern trends, contextual elements, and historical design influences.
WELCOME
With six years of marketing experience, I’ve worked with top companies across various industries, with experience in agency, e commerce, and financial services, gaining expertise in areas such as brand strategy, design, CRM, content creation, and performance-focused social media campaigns.
EMAIL MARKETING
The Sotheby’s Scene is a digital real estate magazine offering a mix of new and recently sold properties, along with a newsletter and updates on activities in the Peninsula. Reflecting the brand's affluent and timeless nature, Sotheby’s signature navy and white colours are prominently used. Property images and copy are designed to showcase and convey the desirable lifestyle associated with the brand.
Sotheby's
EMAIL MARKETING
EMAIL MARKETING
iSelect's CRM design and copy should encourage action from each customer who views them. Accordingly, each asset must deliver a clear, impactful message, whether it's highlighting savings claims or providing contextual information about those claims. The imagery adheres to brand guidelines, incorporating the Toroka font, iSelect's signature orange, and secondary colours.
iSelect
The Cost of Loving
A nostalgic, late-90s web design inspired this piece on the emotional and financial cost of relationships, incorporating playful rom-com references.
Plunder Down Under
Focusing on 'setting and forgetting' with insurance plans, this interactive pirate-themed piece highlighted lost savings, encouraging user engagement.
Spring Cleaning Your Streaming
Launched during spring cleaning season, this piece focused on refreshing your streaming services with a clean, organised design to reflect decluttering.
CONTENT MARKETING
A mix of UX design and editorial work created in collaboration with Brand and SEO teams to generate earned media coverage and secure valuable SEO backlinks.
UX DESIGN
UX DESIGN
UX DESIGN
The goal for this website was to transform a typically dry and overwhelming subject—bookkeeping—into something engaging and approachable for small business owners. By creating a more vibrant and visually appealing website, the aim was to make the content more accessible and less intimidating, helping to ease the stress often associated with bookkeeping tasks.
Rumpel Bookkeeping
Melbourne Acupuncture Clinic requested a website design that deviated from the typical look of the industry. They aimed to highlight the calming, therapeutic nature of acupuncture, whilst also showcasing their expertise and experience. Given the clinic’s location in Northcote and its younger clientele, the design needed to be modern, fresh, and reflective of the vibrant community it serves.
Melbourne
Acupuncture Clinic
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
As the Meamor brand aimed to encourage women to take control of their physical health, I incorporated positive affirmations, relatable gifs, and, most importantly, practical health how-to guides to empower the audience. The brand's colours—deep purple, cream, and rose—were prominently used to reflect the brand's femininity and reinforce the audience's connection to these colours.
Meamor -
Organic Social
iSelect’s paid social content is designed to drive customer engagement and action. Each post needs to deliver a clear and compelling message, whether it’s promoting savings or providing valuable information on those offers.
iSelect-
Paid Social